Generosity has long stood as a quiet but powerful pillar of human existence. It built villages, nurtured societies, and provided lifelines to the vulnerable. In its purest form, giving was not about gain, it was about connection. Acts of kindness were not calculated but instinctive, flowing from a shared understanding that we are all, at some point, in need of each other. Whether it was offering food to a neighbor, sheltering the weary, or contributing to communal projects, generosity was woven into the daily rhythms of life. It was seen not as charity, but as duty; a sacred thread in the social fabric that reminded us that no one truly thrives alone.
This spirit of giving fostered strong communities where people knew they could rely on one another. There was an unspoken promise that in times of hardship, someone would step in, not for recognition, but because it was the right thing to do. The joy of giving was internal, deeply rooted in empathy, shared experience, and a sense of purpose. It transcended status, wealth, and even belief systems. Whether among ancient tribes, faith communities, or extended families, generosity was a marker of humanity at its best.
But in today’s world, the warmth of giving seems to be fading. Selfless generosity is increasingly replaced by a transactional mindset—one where kindness often comes with strings attached. Modern giving is frequently filtered through metrics: How much visibility will this bring? What will I receive in return? The question “How can I help?” has slowly morphed into “What do I gain from this?” And in that shift, something essential has been lost. Generosity, once a reflection of heart and shared humanity, is now often reduced to a means of social leverage, tax benefit, or reputation management.
The Shift: Why Did We Change?
In the past, generosity was as natural as breathing. It wasn’t just encouraged—it was expected. Communities operated like extended families, where people shared what they had, however little, because they understood that survival and well-being were communal responsibilities. Giving wasn’t measured by abundance—it was measured by intention. Even those with little gave, because kindness wasn’t a luxury; it was a way of life.
But over time, several forces have contributed to a decline in this deeply human instinct:
- Hyper-Individualism and Self-Preservation
We now live in societies that prioritize personal success over collective well-being. The rise of hyper-individualism—where self-reliance and personal achievement are glorified—has slowly eroded our sense of shared duty. People are taught to “look out for number one,” which often means withholding time, energy, or resources unless there’s a clear personal benefit. In this mindset, generosity can be seen as a weakness or a liability—something to be exercised only when it doesn’t interfere with one’s own interests.
2. Mistrust and Fear of Exploitation
Many people hesitate to give because they fear being taken advantage of. Stories of fraud, manipulation, or ungratefulness have made some wary of opening their hands or hearts. In a world where motives are questioned and vulnerability is often punished, some retreat into a posture of guardedness. As a result, even when people feel moved to help, they second-guess themselves or hesitate, wondering if their kindness will be wasted.
3. The Culture of Immediate Gratification
We live in an era that rewards speed, visibility, and measurable outcomes. Patience and delayed satisfaction are undervalued. So when generosity doesn’t deliver an immediate reward—be it praise, attention, or a return favor many people lose interest. The act of giving becomes less about compassion and more about return on investment. People begin to ask, “What do I get from this?” instead of “How can I make a difference?” This mindset undermines the essence of giving, which often operates on quiet timelines and invisible dividends.
4. Digital Disconnect
Ironically, while technology has made us more connected than ever, it has also made us emotionally distant. Online interactions often lack the depth and empathy of face-to-face encounters. As a result, people may feel overwhelmed by constant digital requests for help like GoFundMe pages, donation drives, petitions and become numb. When giving becomes just another online click, the human connection that fuels empathy begins to weaken.
What is the Reward for Being Generous?
Generosity, though often seen as a gift to others, quietly transforms the giver in powerful ways. While society increasingly views giving through a transactional lens, the true rewards of generosity are often intangible, delayed, and deeply meaningful:
- Emotional and Psychological Fulfillment
Numerous studies in psychology and neuroscience have shown that altruistic behavior activates the brain’s reward centers, releasing chemicals like dopamine, serotonin, and oxytocin—the so-called “happiness trifecta.” This is why people often describe a sense of peace, warmth, or elation after helping someone else. Giving provides a sense of purpose, combats loneliness, and even helps reduce symptoms of anxiety and depression.
2. Strengthened Relationships and Social Bonds
Generosity fosters trust. When we give without expectation, we signal sincerity and empathy two qualities that deepen human connection. Whether it’s within families, friendships, workplaces, or entire communities, acts of generosity create a sense of belonging and mutual respect. People are drawn to those who are kind, and generosity often inspires reciprocity. In other words, what you give tends to come back, sometimes from the most unexpected places.
3. A Positive Legacy and Reputation
Generous individuals are remembered. Their actions ripple outward, often influencing others long after the original deed. Whether it’s a mentor investing time, a neighbor lending a hand, or a stranger paying a bill, those moments become part of someone else’s story. Over time, consistent generosity shapes your character and how you’re perceive; someone others can trust, admire, and turn to. This social capital often proves more valuable than money or titles.
4. Physical Health Benefits
Interestingly, generosity has been linked to better physical health. Studies show that people who regularly help others tend to have lower blood pressure, stronger immune systems, and longer life expectancy. The act of giving reduces stress and promotes positive mental states, both of which contribute to overall well-being.
5. The Restoration of Hope In Others and in Yourself
Perhaps the greatest reward of generosity is the hope it sows. A kind act can be the light someone needs to hold on just a bit longer. In a world where many feel unseen or forgotten, generosity says, “You are not alone.” And in offering that lifeline to someone else, we’re often reminded of our own capacity for good. We reconnect with our values and remember that, even in chaos, compassion is still possible.
Rekindling the Spirit
To give is to affirm someone’s worth. It says, “You matter. I see you.” In a time when many feel invisible or forgotten, that kind of message can be life changing. Generosity is not just about money. It can be time, attention, empathy, or simply a willingness to show up. The hope we give doesn’t have to be grand it just has to be real. Let us choose to give not for applause, but for the quiet restoration of humanity. In doing so, we not only restore others but ourselves as well.

Sharine Kwartemaa Oppong
CEO & Founder, Sharearly Foundation
Very inspiring 👏
People’s lives depend on generosity
It will help reshape the world
This post touched my spirit.
A timely reminder that generosity isn’t charity, it’s character. May we return to the roots where giving was sacred and selfless.
Thank you for restoring our sense of humanity Sharine